Our business was founded on the principle of "Sustainability over Profitability".

Our focus is to ensure that our employees are always provided for, our farms in working conditions, and our communities know they can rely on us for daily/weekly supplies. Rather than always trying to make more and more money, our focus is on providing a stable foundation for everyone we do business with.

This belief drives every decision we make.

• Our farms are 100% organic and focus on “Regenerative agriculture”. We create symbiotic relationships with nature. We can plant entire fields and orchards that not only provide us crops, but help to repair or grow the environment around us.
• Our Stores focus on stable prices and supplies for our customers. When you come to our business you know we work as hard as possible to keep prices stable and to keep our shelves stocked with fresh organic foods.
• Our educational services focus on how to empower local farmers and business owners to make a more sustainable world.

We have no desire to be the most profitable business in Uganda

We have a dream to be the most transparent, respected, and SUSTAINABLE business in the country.
We believe that when people feel safe, appreciated, and valued, they will combine their natural talents, which will guarantee our success. That is the company we want to build and people we choose to be!